Adwords

Final 2

Google Rolling Out Data-Driven Attribution As The Default Model

Attribution models have played a major role for marketers.  Recently, Google announced that they are rolling out data-driven attribution as the default model for all new conversion actions, which will activate in October. It will still leave you with a choice of switching to one of the five rule-based attribution models. What’s in store […]

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Manual And Automated Optimization

Google Ads: Manual And Automated Optimization

Who is smarter, human [manual] or machine [automation]? Well, It seems like we are in the era of automation. Google is executing new functions frequently related to automation, whether it’s campaigns or bidding.   So let’s talk about the Smart VS Manual Optimization/Strategy/Bidding.    According to my experience, smart bidding works very well when

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