What is Pinterest ?
Pinterest is one among the fastest growing, newest and most popular social media networks today that every business can make use of to market their brand and to reach more potential customers. It is like an online pinboard or scrapbook where users from around the world post, organize and share motivational and engaging products, things, companies, videos, photographs and more.
Reach More Potential Customers with Pinterest Marketing
Pinterest marketing is very appropriate to businesses that have visually appealing services and products. Like other social media networks, however, not all business is appropriate for Pinterest marketing. This is why in order to attain your objective and to gain the most out of your Pinterest effort, it is extremely essential for businesses that seek help from a Pinterest marketing company.
For businesses, they can make use of Pinterest as a venue to share a photos and videos portfolio of their product or services. As per experience, when you combine Pinterest marketing with other social media marketing strategies, you can gain a significant increase on your business website traffic. It can as well cause positive improvements in your SEO campaign.
Essential Steps that We Follow to Make Your Pinterest Marketing Successful
We take your business’ Pinterest campaign seriously by following a number of steps to ensure that you can gain optimum results from your marketing effort. We do not just try our best to inspire users and potential customers to share your content but we also work on driving a decent number of targeted traffic to your business website.
When doing Pinterest marketing, we utilize this 6-step approach to make your Pinterest marketing successful:
- Research about your industry and market
- Develop a content plan and communication schedule
- Optimise your website to encourage users to share your content
- Pin and coordinate content
- Manage interactions with the audience
- Review, optimise and report
Knowing your industry and identifying your target market is among the primary steps that we need to do in order for us to develop an attainable content plan. We will research on interesting things that are essential to the success of your campaign.
Like with everything else in your business, you will also have to set attainable goals and plan your pinterest marketing strategy for you to attain success with Pinterest. It is part of our Pinterest marketing service to develop a content plan to meet your goals.
We have to clearly identify what you really would want to achieve by using Pinterest. DO you want to use Pinterest to find brand publicity opportunities, to let your customers know more about your brand, to connect with showrooms or wholesalers, to increase your sales, to use Pinterest as a powerful lifestyle and branding tool, will you use it for search engine optimization, to drive traffic to your business website or simply to connect with your customers?
How do we set up your Pinterest Profile?
If you are interested in using Pinterest as a means to grow your business and let it be known in the Pinterest world, we will set up your Pinterest account with your business name. The profile must include your company logo or branding to be able for your customers to easily recognize that it is part of your branding. Apart from the pins and boards, we will also reflect the interest of your customers and what your brand is all about.