Ecommerce SEO Strategy: Three Common Yet Important Factors That Can Help Your Business
When maintaining a website, the most critical aspect that each of the site owners need to seriously attend to is the search engine optimization. However, only a few understand the essence of SEO for ecommerce platforms.
But what really are the reasons why it is very important to have a good ecommerce SEO for your online store?
According to studies, more than 40 percent of all the purchases done online start with searching terms using the different search engines. This would only clearly state that a huge percentage of the purchases are from the search results. This is why even the smallest and newest ecommerce website has to have a good ecommerce SEO strategy to continue to thrive in the highly competitive online market.
To keep you guided, we have included here some key factors that can greatly affect the SEO ranking of your ecommerce site.
The page title is considered the most significant feature of the product page. The importance of a significant page title are often ignored by some ecommerce platforms. Just like the page URLs, platforms may also automatically create page titles according to the categories and name of the product. The best SEO practice to treat page titles is adding key search term.
We use the meta tags to create a brief summary of the content of a website that will be dispayed in the search listing. Since the visitors can’t instantly ascertain what your site might offer them in a single glance, the meta tags will let them understand what they can expect from your site. It plays an important role because it will help the visitors decide whether or not they will click on your site.
Unfortunately, almost all of the e-commerce platforms will only use the descriptions on the page itself. They do not provide independent control of the meta tags. For SEO, good meta tags means using a page description that is unique from the product page. Focusing on and adding of unique offering and searchable key terms makes meta tags more effective.
The page urls is the location or link address of a certain page as shown in the browser’s address bar. To be able for pages to rank well on search engines, you have to use a search engine optimized URL. Unfortunately, almost all of the available ecommerce platforms do not that much as far as permalink is concerned. Most of them will just automatically generate URLs of the pages based on the category and names of the products. An SEO optimized location should include independent control over the URLs of the individual pages.