Google announced “Phantom 2- The Quality Update”
With all surprises, Google’s results have been changed since the beginning of May, and after this roll out Google’s official has confirmed that this happen because of a change with how it handle content quality. It is known as “The Quality Update”. This will be the biggest challenge for all SEO services across the world.
From beginning of the last month, there have been booming in the SEO companies across the world due to strange change in Google positions for many firms/companies. These changes were absolutely very much speculative of a Google update and were a variety of ups and downs that left many marketing professionals mixed reactions and even they have seen scratching their heads due to this change.
But as Google has revealed that those result changes were happen due to an update in their algorithm. This update is known as “Phantom 2 – The Quality Update”. Google has also disclosed that their latest update is mainly focused on content quality uploaded to the websites.
By now, the quality of the content on your website will be focused and this new update actually confirm that they are very serious about penalizing poor quality content over internet. But do you know, what do they mean when stating poor quality content? As a digital marketing firm who accepts a holistic style, we are continuous updating website content for our valuable clients, which helps their business as well as their SERPs ranking.
The Quality Update:
Sometimes it is difficult to figure out what characterize good or bad content so we grab this opportunity to let our readers know more about the content quality. Let;s have a look on a bad side first. Below given points are strictly said as big NO that you should not have on any website:
If your content is not relevant or nothing to do with your products or services you provide then, Google will not spare you in a positive side. Irrelevant content may just confuse your customers and even search engines.
From the beginning Google has never provided characteristic guidelines for the amount of the content, how much content one should have on a web-page, you can be sure that a few lines of content will not be very impressive.
Full of Keywords:
You might have this type of content, where each and every sentence is overloaded with bulky keywords that looks out of line and even doesn’t make any grammatical sense. This kind of work got success in past, but the wind has turned and this trick is more harmful than good for your website.
Out of line:
This is hard to explain, but as a reader you can identify it from a mile away. It is the content that just don’t work. Maybe the topic is not covered or it seems incomplete. This is to be avoided like the major decease.
“THE QUALITY CONTENT”
Now, we know that what is bad quality content, It’s time to know how you can be sure that you are having a quality content on your website, and that always works to help your ranking in Search engine.
You must be sure that you include all the services or products related informative content into all pages. Relevancy is the most important part of quality content. If your content is relevant then it should be useful to your visitors, so, always provide the content that is focused around the products/services you are offering.
As we already cited above, there isn’t any kind of rule that how much content you should have on your web pages. The basic rule is that you should keep it clean and proper, include the important points but don’t confuse. Think from a customer’s point of view, they want only sort description, price and not more than that.
The best advice to write the content is, always write for your customers not for the search engine because Google has been changing its algorithms in order to get customer behavior. Keep in mind that if your customer get all their questions, it will automatically rank on top in search engines.
Need help with quality content?
Creating unique content is not everyone’s strength, But don’t worry if you can’t write it down. If you are running a company/organization then it is obvious that you might not have enough time to work on your website’s content for each and every page.
We have a good news for you, there is a help for those who don’t have enough time. This help comes in form of Webindia Inc with the market leading strategies for content marketing.
Our expert content writing team is having vast experience in creating attractive content which is focused to appeal both Google and your potential customers. Within our 7 years of experience, we are having major customers who raked top on Google search engine as we keep in mind all the algorithm changes while creating content for each project.