Sr. Meta Ads Expert
Experience: 2+ Years
Job Profile
Highlights :
- Position Title : Sr. Meta Ads Expert
- Exp: 2+ Years
- Job Location: Nava vadaj, Ahmedabad
Perks :
- 5 Days Working
- Bi-weekly events
- Paid sick leaves
- Casual leaves & CL encashment
- Employee performance rewards
- Friendly work culture
- Medical Insurance
Key Skills:
- Excellent command of English (spoken, written, reading, and listening)
- Strong understanding of Keyword Research and Competitive Analysis
- Advanced expertise in Meta (Facebook & Instagram) Advertising — including ad copywriting, audience selection, targeting, and A/B testing
- In-depth knowledge of Facebook Pixel setup, event tracking, and data analysis
- Proven experience in leading and mentoring a team of performance marketers or ad executives
- Experience managing large-budget campaigns and optimizing CTR, CPC, and Conversion Rates
- Strong skills in ad copywriting and creative testing for multiple audience segments
- Proficiency in Analytics and Goal Tracking
- Ability to monitor, optimize, and scale campaigns to achieve performance targets
- Familiarity with Google Ads, Bing Ads, or other PPC platforms (a plus)
- Ability to take initiative, handle challenges, and manage complex tasks independently
Roles & Responsibilities:
- Conduct business analysis to understand client goals, target audience, and business models
- Plan, execute, and manage Meta Ads campaigns for both international and Indian clients
- Lead a team of junior Meta Ads executives, ensuring timely execution and campaign performance
- Guide the team in strategy planning, optimization, and reporting
- Manage various campaign objectives — Conversions, Website Clicks, Traffic, Remarketing, etc.
- Continuously monitor, optimize, and scale campaigns for best ROI and performance
- Prepare and submit weekly and monthly performance reports to clients
- Maintain a daily working sheet and submit it to the reporting manager
- Perform daily campaign optimizations and track account health across clients
- Collaborate with the strategy and creative teams to enhance campaign performance and client satisfaction
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