What is Remarketing?
Remarketing is a tool used by advertising networks. Basically, it is targeting the same group of people repeatedly, pointing out the advantages of using a certain product or group of products that the advertiser would like you to buy.
Remarketing—Powerful Tool For Conversion
Since we now have the internet, people are inundated with information about a vast array of things and subjects. The more times that an advertiser is able to put something (like a certain brand of computer, for instance, in front of the same consumer, the higher the chance there is of that consumer buying that computer. This is The way remarketing works is very simple. Advertisers have known for millenia that the more a person is exposed to a product or group of products the more likely they are to buy that product. For example, a person who is repeatedly exposed to the sight of a pie will be more likely to buy a pie. A person who is repeatedly exposed to the sight of someone smoking is more likely to smoke. In fact, they will be more likely to smoke the same brand that they saw being smoked. This is why advertisers talk about “brand recognition”. When people recognize something, they are more likely to buy that than they would something they had never seen before. This is remarketing. retargeting.
Raises Conversion Rates
This is why remarketing and retargeting are so effective. How effective are they? Some studies have shown that if a group of people are shown the same images repeatedly the chances that they will buy that product can rise from the 10%-20% range to over 50%. This is something like a 150% increase in the number of consumers of that particular product. However, it is important that the brand also be shown repeatedly, because people are more likely to remember brands than website names. So if someone can incorporate the brand name of the item they are selling into the name of the website they are using to sell, that will increase the chances of the consumer buying off that website.
Our Retargeting / Remarketing Solutions
The websites more likely to be viewed We use algorithms which can predict which group of people will be viewing which type of website at what hour of the day. So we can repeatedly show these consumers the same product(maybe from different viewpoints) from the different websites that they tend to view. For example, colored women age 20-30 will view different websites and buy different products than middle-aged white males would. So the products shown on the websites more likely to be viewed by the first group will be different from the products shown on tby the second group.
Facebook and other social media, like Twitter and Pintrest, offer up an advertiser’s dream. These websites, in an effort to reach as many people as possible, categorize their consumers by age, gender, income level, race, and as many other differing variables as the makers of facebook could think of. There are groups on Facebook catering to almost every category and subcategory of people imaginable. So it is no wonder that the ads on Facebook are so numerous and repetitive. People are shown the same products, the same brands, being used in ways they didn’t even imagine that they could be used.
Regarding Twitter and Pintrest and other social media of this type, ad networks on these sites are in a really nice environment. Not only do these websites offer up groups of consumers already categorized, but they have a very limited space in which to “tweet” or “pin. That’s because these sites run almost entirely on media. Pictures and videos take up most of the space and so the display ads that are run tend to blend right in and not be noticed. Which is good, because people tend to resent too many ads, but if they are arranged correctly on Twitter and Pintrest, the consumers won’t even realize that they’re being retargeted.
Mobile phones/laptops/ and tablets used not to have many advertisements. Then the advertisers discovered that everyone seemed to be using these devices. So now we have repeated advertisements appearing on all the applications that are being written to take advantage of the mobile devices. Retargeting on mobile is very effective, especially because consumers are always on their devices. They’re handy, portable, convenient and a great way to target consumers. And once a consumer has been targeted, they can be retargeted many times, thus increasing the chances of a purchase through the phone.