Creation and setting up of a Google Ads Account / Campaign is straightforward. Creating a search campaign, allocating budget, spending the budget of the client, generating traffic etc. is also simple to do. But where is the catch? What is the checkpoint for a real Google Ads Master? It’s the “Optimization” part. Yes! Optimising a …
If you are a pay per click marketer, you might have already known the essence of getting a high-Quality Score. These simple steps can help you to save money, improve PPC ad position and boost ad campaigns.
The Quality Score is a metric utilized by different PPC platforms such as Bing Ads and Google AdWords, in determining the eligibility of an ad that is being displayed on the results page of the search engines. It is also being used to determine the position of the advertisement in the search results as well as the amount that the advertiser need to pay for the said position.