Creation and setting up of a Google Ads Account / Campaign is straightforward. Creating a search campaign, allocating budget, spending the budget of the client, generating traffic etc. is also simple to do. But where is the catch? What is the checkpoint for a real Google Ads Master? It’s the “Optimization” part. Yes! Optimising a …
How to think while optimising Google Ads Campaign? Read More »
To be able to reap the most favorable results, it is very important for business owners to choose the right pay-per-click campaigns service provider. But with the number of companies across the globe that offer PPC services, how can you be able to know which one to choose?
PPC advertisers do not always need to have a high budget to be able to gain a successful ad campaign. Even those with low budget can compete with giant business. These simple tips can help you obtain positive results on your PPC campaign even if you only have a small budget.
If you are a pay per click marketer, you might have already known the essence of getting a high-Quality Score. These simple steps can help you to save money, improve PPC ad position and boost ad campaigns.
The Quality Score is a metric utilized by different PPC platforms such as Bing Ads and Google AdWords, in determining the eligibility of an ad that is being displayed on the results page of the search engines. It is also being used to determine the position of the advertisement in the search results as well as the amount that the advertiser need to pay for the said position.
Every local and international businesses regardless of their scale, industry or size are also now turning to the internet to get in touch with a wider audience. They do not solely depend on their local marketing to get the profit they want. They also invest in digital marketing.