Pay-per-click or PPC advertising campaign has become very popular among businesses across the world. Businesses and PPC service providers are implementing different strategies to be able to attract the target audience as well as to gain better results. Picking the right company that offers PPC services is very critical to the success of your paid advertising efforts since the results of your investment greatly rely on their ability to handle your PPC campaign. It is also equally important that you know the basic elements that can contribute to the overall success of the campaigns. Here are certain factors that you need to take into consideration before hiring a PPC company.
Know Your Provider a Little Deeper
It is normal for all PPC companies to claim that they are the best choice in terms of PPC advertising. Of course, no one would offer service and tell their clients that they are not capable of delivering great results. However, not all companies that tell you they are good are actually good. Some are actually capable of delivering better ROI, while some that are not up to the mark. This is why you should first know more about your provider than what they told you off.
Before hiring, be sure to confirm their capabilities of handling PPC advertising. Also, check their level of expertise. Even though any SEO professional can handle the PPC campaign; only those who have gained years of experience can deliver the best results. Choose the company that specializes or perhaps has enough experience in an industry or business like yours. You can ask for a list of client references from the company and then contact their past clients to know how the provider works. You can also check on forums or review sites to know what other people think of company.
Know What to Expect
Before starting a PPC campaign or even prior to finding a provider, you should know what to expect. It is normal to expect the most favorable returns since you will be investing a good amount for the campaigns. However, you should know what results you are expecting. In setting expectations, it would be advisable to set reasonable targets and communicate them to your provider. Your target will help you know if the provider has delivered the right services and results that you are paying for.
The company should also provide you with consistent reports to let you know of the progress of the campaigns. The reports will eventually be the clear indications of the success of your campaigns. You can use PPC tools such as Google Analytics to help you run a more detailed campaign analysis.
Who Will Handle Your Account?
Another factor to know about before hiring a PPC management company is its management team that will handle your account. The company that you are considering might have the most competent and well-experienced professionals. But this does not guarantee that you just hire them right away because at times, these professionals do not handle individual accounts. As a matter of fact, most PPC companies assign the handling of accounts to their junior staff members. Thus, there will be a higher possibility that your account will not be handled the way it should be. Know your account handler well, keep in touch with the team leader or your account manager to know about the latest updates, and track the progress of your campaigns as well. This way, you can rest assured that you are being provided with the best services.
How Long Is the Testing Period?
It would generally take a few weeks or months for a single campaign to start producing profits. However, you will still have to ask your provider about the most feasible time frame for the results to show up. Most companies that offer professional PPC services would take more or less 12 weeks of the testing period. During this time frame, the company will give you regular reports regarding the latest updates and progress of the campaigns. This can help you come up with the right decisions.
Length of the Contract
Another thing that you have to take into consideration before hiring a PPC company is the contract term. Different PPC companies offer different contract terms. Companies will ask for long-term contracts either for good reasons or bad reasons. You will need to consider the duration of the contract to avoid being stuck in case the company fails to provide you with the expected results and services. If you think that the company has a well-established reputation in the industry, you may then consider taking long-term contracts.