See the valuable KPI's on priority
But a specialist would say: “Sir, your 80% conversions are coming through this particular ad group or keyword. So, I recommend that I should research more on this area and let’s expand this.”
Proper Value Tracking:
Many customers/ clients I found in my careers don’t have appropriate guidance of value tracking, ROI tracking or accurate conversion tracking. For example, we got an account in which, the previous specialist counted following as the conversions:
And many more such pages were counted as conversions. The client used to reach nearly 400 conversions every month, out of which approximately only four were for “Contact form step 1” and nearly 396 were other conversions. So, our team corrected this critical thought of conversion tracking and informed to the client.
whether these 396 conversions are primary for you?
Or those four conversions would be primary for you?
“Contact form final step” is a primary conversion for me.
We were amazed, and that client worked for a couple of years with previous Google ads specialist. With our guidance, they, of course, made the corrections.
Not to take credit of Brand Campaign:
So, it’s always advisable to “Keep experimenting.” Continuity of efforts, without relaxation of success, is the only way to cross timeless achievements. I don’t mean “We should not celebrate the success.” Do party for every success, but never stop experimenting.