Smartphones have changed the way we live; mostly all of us are living our lives online. With these ultimate devices in hand, customers can look for services and products from anywhere anytime. Research shows that, 75% of conversions are coming straight from the mobile searches.
Google has identified the flow and introduced “Call-Only Campaigns” on 20th February 2015. It is a new and easy way for small, medium and large businesses to reach potential consumers by importantly showing their phone number, service/product description and call to action button when people are searching for the particular business.
These new ads look alike to usual PPC ads, but they are specially intended to inspire customers to call the advertiser, instead of click on an advert and visit a landing page or a website.
If you want to increase phone calls to your business, this is the best approach for you. This newly added feature allows you to concentrate on getting more customers to call you straight from your ads. You will be able to procedure CPC bidding based on the value of a call to your commercial. You can also add your current phone information to your new ads.
Ads generated in call-only campaigns are modified to show only on mobile devices that are able to make calls. Clicks on these ads will only create calls- they won’t connect to a website. These ads are very flexible with their appearance.
You will be asked to enter a permanent phone number for your business ads, when you create new ad in your “Call-Only Campaign”. With the purpose of verification of your ad and phone number, Google will ask for a verification URL, which should go to page that displays your phone number. You can refer Google’s Guide line for more details regarding your PPC Management
Google’s new campaign type modernizes the entire process of call extensions, which was a big trouble of connecting existing ads to call extensions for businesses till the date by making Call-Only Campaigns option available at the campaign level.
This new campaign type also means that you can save more from unnecessary clicks from the desktop. Previously, it was possible to set up a regular search campaign with a call extension and Click-to-Call button or ad headline, but the call extension only showed up in the very top ad spots. If your ad appeared in lower spots, your call extension might not show it may result in clicks to your mobile site.
With addition to this new feature Google is expecting that mobile search volume will exceed regular desktop search in 2015.Why should you waste your and customer’s time while your customers can contact you straight away in just one click and talk to you? Just start using Call-Only Campaign and attract more visitors.