Google’s Newly Launched Call Only campaigns


Smartphones have changed the way we live; mostly all of us are living our lives online. With these ultimate devices in hand, customers can look for services and products from anywhere anytime. Research shows that, 75% of conversions are coming straight from the mobile searches.

Google has identified the flow and introduced “Call-Only Campaigns” on 20th February 2015. It is a new and easy way for small, medium and large businesses to reach potential consumers by importantly showing their phone number, service/product description and call to action button when people are searching for the particular business.

These new ads look alike to usual PPC ads, but they are specially intended to inspire customers to call the advertiser, instead of click on an advert and visit a landing page or a website.


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