Remarketing with Google Analytics


Google has recently enabled its Remarketing feature for marketers. As opposed to having physically update site tags for Remarketing, clicking “Enable Remarketing” robotically turns on Advertiser Features and allows Audience Demographics and Interests Reporting.

For some advertisers, PPC Remarketing is a necessary strategy. But Remarketing can be a troublesome ride, actually for the sharpest digital marketer from a digital marketing industry. We more than once see promoters fighting with labeling obstacles and complex execution challenges; with the outcome those just 1 in 5 remarketers effectively finish their setup.


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