It seems like Google Merchant Center account suspension is becoming a new trend nowadays, especially for new eCommerce stores & drop shippers. You have to follow Google Ads merchant center policy to prevent suspension.
Previously google merchant center would show warnings or give us a deadline to solve the issues, but recently we observed that they are suspending accounts directly without any warning or notification; instead, you receive an email about the suspension.
Here are some points you need to follow if you want to run a Shopping Campaign in Google Ads.
- Build Trust with Google: All the information you provide on the website should be trustworthy.
- Business Info: Make sure your business info is accurate and matches everywhere on the web.
- Add physical business address (Please do not use home address).Â
- Use official phone Numbers (Please do not use a personal phone number)
- Use a brand's name for email address (Like info@yourdomain.com)
- Shipping Setting: Shipping info should be accurate.
- Make sure it matches your shipping page and actual shipping practices
- Product Feed Disapprovals: Solve feed disapprovals instantly or before the google deadline. Keep your feed error-free. If you cannot solve feed disapproval for a long time, Google assumes that you are a scammer and do not care for your account/store. Google does not want bad poor product info on their platform.
- Fake/Imported Reviews: The Reviews should be genuine. If you use fake reviews or import reviews from other Ecommerce stores or drop shipping websites, Google will catch it and suspend your account.
- Must have necessary pages regarding policy: Privacy Policy Terms & Condition Return & Refund Shipping/Delivery Info Disclaimer.
- Payment gateway: Make it clear how people can pay money, what cards are accepted, or what payment methods you provide. Put a payment gateway on the website and make it visible to the user. Refer below:
- Additional points to take into consideration for keeping the merchant center account approved:Â
- Make factual statements about products, qualifications, or your identity. Avoid making any false or deceptive statements.
- It would be best if you were a verified reseller. You should claim to be a verified reseller only if you have authorized proof for the same.
- Advertise only for those brands and products that you have in stock.
- Deliver products on time to users once they make a payment.
- Use a card that google can verify and accept.
- If you got your google ads account suspended in the past, kindly use a new/fresh card to create a new account.
- Your Card details should match with Billing Name or Card Holder Name; if it does not match, google assumes that you are using a stolen card.
WebIndia Inc is an authorised Google Ads Channel Partner in India. Dedicated to Google Ads management service since 2008. We can help you resolve any issues related to your Google shopping Ads & merchant center. Contact us for complete Google Ads solutions.