Top Four Most Popularly Used Paid Advertising Platforms
Google Search Network Advertising
Google Display Network Advertising
“Bing Ads Platform”
“Bing Shopping Campaigns”
AdRoll is a well-known network that makes use of the Facebook Exchange (FBX) to re-market various kinds of products and services to users who have previously visited a website. AdRoll offers re-targeting campaigns such as Web Re-targeting and Fb Re-targeting that encourage advertisers’ previous site visitors and window-shoppers to buy their product. On average, only 2 percent of window shoppers convert into buyers. AdRoll re-targeting then helps you bring back the other 98 percent by keeping track of the online activities of your previous visitors and displaying re-targeted ads on the different websites they visit.