Attribution models have played a major role for marketers. Recently, Google announced that they are rolling out data-driven attribution as the default model for all new conversion actions, which will activate in October. It will still leave you with a choice of switching to one of the five rule-based attribution models. What’s in store …
Google Rolling Out Data-Driven Attribution As The Default Model Read More »
Who is smarter, human [manual] or machine [automation]? Well, It seems like we are in the era of automation. Google is executing new functions frequently related to automation, whether it’s campaigns or bidding. So let’s talk about the Smart VS Manual Optimization/Strategy/Bidding. According to my experience, smart bidding works very well when we …
It seems like Google Merchant Center account suspension is becoming a new trend nowadays, especially for new eCommerce stores & drop shippers. You have to follow Google Ads merchant center policy to prevent suspension. Previously google merchant center would show warnings or give us a deadline to solve the issues, but recently we observed that …
Cause of Google Merchant Center Account Suspension Read More »
Creation and setting up of a Google Ads Account / Campaign is straightforward. Creating a search campaign, allocating budget, spending the client’s budget generating traffic, etc., is also simple to do. But where is the catch? What is the checkpoint for a real Google Ads Master? It’s the “Optimization” part. Yes! Optimizing a well-established …
How to think while optimising Google Ads Campaign? Read More »
To be able to reap the most favorable results, it is very important for business owners to choose the right pay-per-click campaigns service provider. But with the number of companies across the globe that offer PPC services, how can you be able to know which one to choose?